If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ridley Scott underwhelmed by Fortnite parody of his iconic 1984 advert

"The message was ehh."

Sir Ridley Scott is best known for his work directing critically-acclaimed films like Alien, Blade Runner and Gladiator, but he was also responsible for directing Apple's famous 1984 advert for the Apple Macintosh. This advert, of course, has somehow found itself dragged into the ongoing dispute between Epic Games and Apple over microtransactions in Fortnite - and Scott has a couple of things to say about Epic's parody version.

Following Epic's decision to introduce a secondary payment method to skirt Apple's 30 per cent cut of in-game transactions (and the subsequent booting of Fortnite from the App Store), Epic released a parody of the 1984 ad called Nineteen Eighty-Fortnite, intended to rally Fortnite fans to its #FreeFortnite anti-monopolisation cause. When asked about the parody advert, Scott told IGN that he had written to Epic Games about the video, but his reaction was mixed to say the least.

"...On the one hand I can be fully complimented by the fact they copied [my commercial] shot for shot," Scott said. "But pity the message is so ordinary when they could have been talking about democracy or more powerful things... And they didn't use it."

"I think the animation was terrific, the idea was terrific, the message was 'ehh'," Scott added.

The legal battle between Apple and Epic is ongoing, although Epic recently won a temporary injunction to prevent Apple from blocking Epic's ability to support Unreal Engine on iOS and Mac. This didn't extend to Fortnite, however, which is still unavailable on the App Store, and Epic has now had its Fortnite developer account terminated.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

Emma Kent avatar

Emma Kent


A former Eurogamer intern and reporter, Emma loves delving into communities and modding scenes in search of the weird and wonderful. Oh, and be prepared for puns. Lots of horrible puns.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch