If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

PUBG is called PUBG: Battlegrounds now, I guess

Haven a laugh.

PlayerUnknown's Battlegrounds is a bit of a mouthful, but at least the game has a handy acronym of PUBG to make things a bit simpler. What's that, they've tacked an extra bit onto the end? Oh.

It appears that Krafton has re-branded PUBG to PUBG: Battlegrounds - with the new name now appearing on the game's social media feeds and Steam (via PC Gamer). That's right, it's now PlayerUnknown's Battlegrounds: Battlegrounds.

PUBG Blackpink teaser

This apparently happened sometime in July, and appears to have something to do with Krafton's plans to create a PUBG universe.

"Krafton is actively expanding the PUBG brand through a variety of new experiences set in its universe," the company told PC Gamer. "Rebranding PlayerUnknown's Battlegrounds to PUBG: Battlegrounds is the first step in us realising this vision. Additional titles in the franchise will carry the PUBG name, as you see with our upcoming game, PUBG: New State."

New State, by the way, is an upcoming mobile game that's essentially a futuristic sequel to PUBG Mobile. There's also been talk of an upcoming PUBG-universe game codenamed Project Cowboy, while space horror game The Callisto Protocol will (somehow) be a part of the same universe. That one doesn't have the PUBG acronym planted in front of it yet, however.

I guess it does make a little sense to rename the original PUBG to Battlegrounds to separate it from New State, but placing it next to the acronym does sound pretty weird. This also hasn't resolved our ongoing argument about whether it's pronounced PUB-Gee or PUB-Guh. (It's PUB-Guh, obviously.)

In other news, PUBG is going free-to-play for a week to coincide with its Blackpink collaboration. (Blackpink is a K-pop supergroup, if you hadn't heard of them). The free play week starts on 10th August, and will last until the 16th.

Become a Eurogamer subscriber and get your first month for £1

Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair!

About the Author
Emma Kent avatar

Emma Kent

Contributor

A former Eurogamer intern and reporter, Emma loves delving into communities and modding scenes in search of the weird and wonderful. Oh, and be prepared for puns. Lots of horrible puns.

Comments
Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch