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Treyarch: angry gamers stifle creativity

Cheer up if you want devs to innovate.

The increasingly negative, argumentative attitudes of many gamers and critics is stifling creativity and discouraging developers from taking risks with their games, so says Call of Duty: Black Ops developer Treyarch.

Speaking in an interview with NowGamer, community manager Josh Olin cited the troubling trend as the biggest problem the industry faces today.

"Personally, as a community manager who lives in the media or social media world every day, I think the social culture of video games is moving in a more negative direction as technology and social media continues to grow," Olin explained.

"Rather than growing with it, the trend seems to be devolving. More and more gamers seem to forget what this industry is all about.

"It's a creative industry – the most creative form of entertainment in existence," he continued. "Too many developers who try new things are getting burned by 'pundits' and angry entitled fans who look to be contrarian, sometimes simply for the sake of being contrarian.

"The only thing this attitude aims to achieve is stunt that creativity and innovation even further, which is something that no rational gamer looking to be entertained would want to do."

Fair point? Harmonious, generous-of-spirit readers of Eurogamer, you decide.

Of course, Treyarch knows what it's talking about when it comes to disgruntled gamers. There has been plenty of mud slung in its direction recently over the current state of Black Ops on PlayStation 3.

Maybe the First Strike DLC pack, out today, will help smooth things over.

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About the Author

Fred Dutton avatar

Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.


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