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Mark Rein on episodic gaming

Transcript made available.

When Mark Rein speaks, people listen. When Mark Rein spoke at the Develop conference in Brighton this week, people shouted back. His comments on the emerging business model for episodic gaming were incendiary, to say the least.

You may already have read that during his speech - where he declared episodic gaming a "broken business model" - he was heckled and called a "dinosaur" and told his "brain is locked", which certainly make for good sound-bites - as Rein's own comments generally do as well.

But in order to get the full picture of Rein's point, you really need to digest the entirety of his address on episodic gaming, including his exchanges with the audience - so it's just as well that our sister site,, has the full transcript available for you to read today, isn't it?

Give it the once over, and let us know what you thought...