Microsoft will be broadcasting elements of the Game Developers Conference (GDC) over Xbox Live next week, including footage from John Schappert's keynote address.
Schappert is set to speak for an hour at 10.30am PST / 6.30pm GMT on Wednesday, 20th February, and following the address (which will be covered live on Eurogamer, as per), highlights will be released on Xbox Live Marketplace.
Not only that, but Microsoft will stock your screens with other goodies. Apparently, "footage will include never-before-seen gameplay, demos, screenshots, game trailers and interviews from the GDC show floor".
Schappert, in case you don't recognise the name, is Microsoft's corporate vice president of Live, Software and Services for the Interactive Entertainment Business. His business card must be a hoot.
The speech he plans to give will be called, "A Future Wide Open: Unleashing the Creative Community", and there is plenty of speculation that he will use it to announce the odd game and initiative, as is traditional for GDC keynotes. Last year, Sony's Phil Harrison unveiled PlayStation Home and LittleBigPlanet.
Look out for live coverage of Schappert's keynote, coverage of other interesting GDC sessions, interviews with key developers and of course the odd hands-on report throughout next week.