Microsoft has announced that sales of the Xbox 360 have surpassed 30 million units globally.
According to the company, Xbox Live membership has now passed 20 million active users, with US consumers spending over USD 14.5 billion on Xbox 360 product at retail.
"We've always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree," offered Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.
"We expect our growth to continue to accelerate. Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally."
To date, consumers have downloaded almost one billion pieces of downloadable content from Xbox Live, said Microsoft, and since the launch of the New Xbox Experience in November last year, membership has jumped 136 per cent.
US retail sales of Xbox 360 games have generated USD 5.9 billion for third-party publishers, with Microsoft claiming 360 owners have an average of 8.3 titles each.