Contrast developer Compulsion Games' psychedelic dystopian stealth adventure We Happy Few has received a very odd E3 trailer.
Set in a world where people are forced to take pills that make them happy, you play as a sad person off their meds - an act that's forbidden in this candy-coloured culture. As such, you need to blend in with your manic comrades or get beaten to death. Joy!
Microsoft announced at its press conference that We Happy Few will launch on the Xbox One Preview Programme on 26th July. It's planned for a full launch later this summer on Xbox One and PC.
You can read up on what else Microsoft revealed at their conference with our E3 guide.