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NX won't be sold at a loss

It "would not support the business", says Nintendo president.

The NX will not be sold at a loss upon its March 2017 launch, Nintendo president Tatsumi Kimishima has confirmed.

"We are not thinking of launching the hardware at a loss," Kimishima said in a Q&A about the company's latest financial report. This may come as a surprise to some, as the Wii U sold at a loss, as did the PS4, PS3, Xbox 360, and ostensibly Xbox One.

"When Wii U was launched, the yen was very strong. I am assuming that situation will not repeat itself. Selling at a loss at launch would not support the business, so we are keeping that mind in developing NX."

Kimishima said the NX needs a strong software lineup, which is one of the reasons NX's launch will miss the holiday window. "One of the reasons for choosing the launch timing that we did is so that the software lineup will be ready in time for the hardware launch. Not only at launch, but we also need to be able to continuously release titles after launch. We are planning for this to be a platform that consumers can enjoy for a long time."

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Jeffrey Matulef


Jeffrey Matulef is the best-dressed man in 1984.

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