Ubisoft emperor Yves Guillemot expects set-top boxes to accumulate sufficient power to run games in future, echoing to some extent comments made by Steven Spielberg last week.
"[New gamers] will start also to come under the boxes you see under the TV because those TV boxes will be more powerful," Guillemot said on a conference call with analysts (thanks Kotaku).
"What we see for the future is they will also be big announcement in interfaces. It will not only happen in consoles but also happen on those TV boxes as well."
The Ubisoft CEO also said that the publisher was already considering things to improve gaming experiences on future consoles, although he wouldn't be drawn on when he expects to see them on shelves.
Finally, Guillemot also had some worrying words for the big boys about the force behind iPhone and iPod Touch. "There's also a new entrant in the business," he said. "Apple, with the iPhone. And we don't think they will stop there."