If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Billion-dollar WOW claim is "bluff"

Former EA man says it can be beaten.

Lars Buttler, a former online chief at Electronic Arts, has dismissed claims by Activision head Bobby Kotick that it could take up to a billion dollars to compete with World of Warcraft - with no guarantee of success.

Kotick claimed that Activision had shied away from trying to compete with WOW, before deciding to merge with Blizzard's owners Vivendi instead.

"Nice try, Mr. Kotick," said Buttler to GameDaily. "We understand that Activision has to defend its merger and scare competition - but I have to call his bluff." Buttler is now CEO and co-founder of online publisher Trion World Network.

"It's pretty wild to suggest that there's only one team that could ever realize the potential of the connected era - and that there's no one out there that can deliver, no matter what the investment. [Blizzard] are a great team but there are other great teams out there."

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Oli Welsh avatar

Oli Welsh


Oli was Eurogamer's MMO Editor before a seven-year stint as Editor. He worked here for a colossal 14 years, shaping the website and leading it.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch