If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

It could cost a billion to take on WOW

Even then it's risky, says Activision boss.

Speaking at an investor meeting, Activision CEO Bobby Kotick has said that he thinks it would take an investment of half a billion to a billion dollars to take on World of Warcraft - and even then, success isn't guaranteed.

"We don't think that even if we made the USD 500 million or billion-dollar investment to get a product out [to compete with WOW] that we would even be successful doing it," he said.

If you can't beat them, join them - hence the recent merger of Activision and WOW owners Vivendi, creating Activision Blizzard.

"When we first started looking at it, it appeared to us like a game in an insurmountable product category... EA, Microsoft, Sony and scores of venture capital investments had been put to work unsuccessfully in trying to develop massively multiplayer games as a product opportunity," Kotick said.

"When you... Look at all the money that's already gone to these businesses that have failed, there didn't seem a likelihood that even a well-managed company like Activision would have the prospect for profit any time soon in this category."

Kotick also paid tribute to the talent at WOW developers Blizzard. "They have a model that is very well-developed, they have a very keen understanding of their audiences, and they're just scratching the surface of opportunity in a lot of areas... These guys are among the best in the world of game development."

Kotick was speaking at the Goldman Sachs Technology Investment Symposium 2008 Conference on Tuesday this week.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Oli Welsh avatar

Oli Welsh

Contributor

Oli was Eurogamer's MMO Editor before a seven-year stint as Editor. He worked here for a colossal 14 years, shaping the website and leading it.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch