"We felt like that's not the right message."
"We wanted to do it right."
A new series celebrating the little things that make games great.
"What if we spawned Ragnaros in Stormwind and Orgrimmar?"
Flavour text, I love you.
And Blizzard is doing a Ragnaros statue!
Won't be able to get there on footman.
The night elf on the shelf.
"I've heard on the internet 'she's going off the rails', but is she?"
A simple remake wouldn't have taken Arthas long.
The Opening of the Gates of Ahn'Qiraj!
Statements mention "several new games" in development.
"I am championing the rights of the people."
"Let your essence congeal with Lokholar!"
And now the crusade is over, what will they do?
"You might feel it hasn't been treated with the respect it deserves..."
UPDATE: More details revealed.
"Fans of World of Warcraft around the world we hear you."
But there will be no Diablo announcements this year.
"We need to act now."
Bigger name change rejected, new logo erected.
Believe it or nautical.
Cheaters never prosper.
"We absolutely want you to feel overpowered but…"
Remember when it launched with Diablo 20 years ago?
Time to get those Overwatch Rooster loot box skins!
The legacy continues!
"It's time for us to release our source code..."
"I won't lie - it's going to be really hard stepping away."
It's not gone down the Draenor yet!
Can't wait for Durotan leg.
Late to the Party goes to Azeroth.
"That is for sure."
May prove Gul'dan after all.
"I know it often can seem like we don't listen."
It's good to see you again!
"We have been discussing classic servers for years..."
Things seem to be working fine now.
Equipment stats nullified for battles, Honor system completely reworked. And Prestige.
"There are other metrics that are better indicators of the overall business."
UPDATE: Teaser footage released.
As WOW's subscriber numbers tumble, can Blizzard stop the slide?
Lost 1.5m subscribers since March.
UPDATE: Now with additional video speculation. Whither BlizzCon?
Director says it's nearly finished, and talks about a trilogy.
See all 360 degrees of Stormwind from aboard a gryphon.
And of the 60-person team that built it.
He must work out.
"You thought that we are unbeatable..."
A video that became a meme that became legend.
Is the WOW Token working?
Problem with elf and safety?
30 days for £15 or auctioned off at 35K gold.
Handy web-tracker plots graph in real-time.
Buy 30 days of game-time for $20 or 30,000 gold.
Play for free, if you have enough gold.
That was an Epic item?!
A bronze replica of the statue at Blizzard HQ, it seems.
A guild leader and raid leader returns.
For the first time in years.
Ever wondered who that Hearthstone character is?
He's having a Riot.
So parents have more control.
UPDATE: It came from a fake version of Curse Client.
To avoid coming out the same day as Star Wars.
"It's not something we're currently considering."
World of Warcraft suffers slight subscriber dip.
Time travel, Grom Hellscream and Kil'Jaeden?
From the archive: A world apart.
Hellscream when he finds out.
To combat "less-than-optimal play experience" for those on less popular realms.
To help prevent addiction and potential government intervention.
Dedicated, professional and putting in upwards of 25 hours a week, Enigma's a tribe without a home.
Now down to pre-2007 numbers.
"Tremendous opportunity" costs $8.2 billion.
But controversial levelling, charm buffs just for Asian regions "at the outset".
Player concern over potential pay to win advantage.
And what do we make of the shared-world games and MOBAs that have risen up to replace them?
Blizzard issues security warning after World of Warcraft suffers increase in unauthorised account logins
Web and mobile auction house taken offline for emergency maintenance.
Skylanders: Giants is the best-selling game in the west... if you count the figurines.
$500 charity dinner tickets up for grabs, too.
Diablo 3 and WOW expansions? Blizzard All-Stars?
Plus: 12 million Diablo 3 sales, 9.6m WOW subs and "disappointment" at Wii U launch.
A $48 million lawsuit waiting to happen.
But what the snot is it?
Rise through the ranks to unlock rewards.
Players catch it all on camera.
"Maine needs a State Senator that lives in the real world."
No refunds allowed.
Blizzard advises players on North American servers change their passwords.
Penned by the man behind Blood Diamond and The Mighty.
Project has a new, unknown helmsman, apparently.
World of MapCraft a full set of zoom-able "slippy maps".
In a modern day city, a bank robbery is about to go down.
Subs dip "has to at least be attributable to SWTOR".
"The world is evolving towards that little handheld device."
Auto level 80, free Cataclysm, faction/realm swap, game time.
From the archive: If you come at the king, you best not miss.
Tackle raids or Battlegrounds.
A unified nickname for players on Battle.net.
Deathwing death! Class changes! New things!
Build your hero the new way.
You must be Thralled.
"Safe, secure" alternative to 3rd parties.
"Within a couple of weeks."
Blizzard's Tom Chilton tells us all about it.
For the first time in recent memory.
SteelSeries Legendary Ed. out next month.
World of Warcraft fans do their bit.
Bigger-than-Firelands update coming 2011.
No it's not April.
Group with friends from any server.
Ragnaros! Tier 12! Season 10! Dragonwrath!
"If we could make the right game changes."
WOW and Titan teams discuss ideas.
New quests, raids, armour incoming.
Eurogamer investigates Daily Mail report.
Cataclysm dungeons nerfed?
12 million pre-Cataclysm, 11.4 million now.
"It's a total ball," says Paul Sams.
Keeps falling off to-do list.
Happy 20th, Blizzard.
Morhaim and Pearce say thank you.
Back as five-man, level 85 affairs.
And Star Wars: The Old Republic "is the first talkie".
A replica Naxxramas?!
But popular mod allowed to live on.
Get some skills, basically.
Win all this stuff!
Eurogamer's first/last ever cosplay contest.
Original 40-man WOW raid downsized.
Blizzard "not super proud" of it.
Greg "Ghostcrawler" Street and Dave Kosak on the launch of the new old WOW.
Rivals and analysts answer.
"Playing games is a hobby."
WOW cheap as chips for Christmas.
F2P or you'll be "skating up hill" - Cryptic.
Next-gen MMO dark till at least 2012.
World domination continues.
COD destroyed by "Kotick's own hubris".
Nearly two years after Western release.
Insists it marketed both appropriately.
"Perhaps even over-self-assured."
Blizzard's Real ID may be a misstep, but at least it's thinking about community, when many rivals aren't.
Storm of protest over Battle.net Real ID.
Will require extra subscription when live.
Going for $150 in early June. Two batches.
Linked Battle.net, WOW accounts required.
More of a macro-transaction, really.
Blizzard overhauling across the board.
Doesn't clash with Eurogamer Expo.
A regular topic at HQ, says Brack.
Blizzard behemoth not untouchable.
Has 11.5m subs. SCII closed beta in Feb.
Blizzard planning "premium" Armory service.
Raimi may find something else to do first.
Sources say fine agreed, Lich King soon.
Blizzard helps with manhunt.
New Icecrown Citadel opening staggered.
Fight end boss Arthas at last.
MMO "completed" in Taiwan.
From the archive: Key events from WOW's first five years.
"You just don't know how it's going to do."
LVCC thinks so, Blizzard not so sure.
Merging accounts essential from today.
Item sales will be purely optional, though.
What does that mean for Cataclysm?
Buy yourself a sidekick for nine quid.
Ordered to stop taking money and accounts.
As race-change feature goes live.
You've a month to merge accounts.
Rumours of Lich King focus look unlikely.
Update 3.2.2 is alive and kicking.
Outage cost at least $9 million.
Plus, Blizzard talks cancelled sci-fi RPG.
$30 a pop. Race change coming soon.
Also, Icecrown Citadel previewed.
And more endgame than ever before.
Part Two: Five years at the top.
Huge changes to classic content rumoured.
Classic raid to be revamped.
Part One: From concept to launch.
Metzen and Didier on what might've been.
Goblins for Horde, Worgen for Alliance?
20,000 people to attend this year.
Vision outlined for "social gaming network".
Raid, battleground, PVP levelling all in.
Psychiatrist seeks free accounts.
You know, him who did Spider-Man.
Is free, has 10 levels.
Operator handover not going smoothly.
Next WOW expansion? New game?
How the world's most successful studio makes games.
Pardo argues accessibility can come later.
On same realm to "equivalent" char.
Millions of pounds will be lost.
Plus: turn off XP altogether!
It's got an airship!
Get faster ponies, earlier and cheaper.
Best of the West. With video.
Plus mini-raid, more Argent Tournament.
More available in a fortnight.
Event will live internet streaming.
Hell hath no fury like a licensee spurned.
Has "/roll" alternative, talent-tree.
Or today, if you're American.
WOW operator explains hard-line stance.
Canadians portrayed as Undead Horde.
Won't make launch of patch 3.1.
Full-time position with bonuses.
US only so far, other phones to come.
Players speak out on why they buy.
That's in US alone. Kaplan explains why.
70 per cent of all trade is in WOW gold.
WOW makes USD 1 billion each year.
Unified login for WOW and future games.
WOW and Second Life next if NCsoft loses.
Too many skeletons, apparently.
How to smash Malygos, Sartharion and the Twilight Drakes in the face.
Argent Tournament, dungeon maps, more.
Effects man earns sweet loot drop.
14 bosses, vehicle combat, hard mode.
Third WOW expansion to be announced?
Max level only, comes with gear manager.
Lead designer moves on after 6 years.
Online gladiators compete for USD 200k.
Blizzard sets house in order.
Victory could have wider implications.
Necromancer, Rune Master didn't make it.
Made USD 400 million last year, says analyst.
Wintergrasp back up, Arenas gone.
Plus Wintergrasp reboot, class changes, 3D.
Paid customisation crosses ocean.
Approaching Lich King's starter for ten.
Recruiters being asked to avoid them.
Sex-changes available to Americans.
Blizzard hopes so, adds new details.
Plus stats, guild info, comparisons, more.
Molten Core an April Fool no more.
It's the fastest-selling PC game ever.
Banjo, Mirror's Edge, Wii Music struggle.
That didn't take long.
French player Nymh does it in 27 hours.
From San Fran, New York, Paris and London.
Cost is intended to be a "deterrent".
HMV Oxford Street sees record crowds.
But Sams warns of pitfalls for Old Republic.
Capital cities under siege (in Azeroth).
Morhaime presents actual percentages.
Oxford Street in UK, events worldwide.
Beta Report Part 3: Exploring Northrend.
Lich King launch just weeks away now.
Run amok as a zombie in capital cities.
Jacobs reckons it's a reaction to WAR.
Jacobs responds to claims of lost players.
Morhaime drives final nail in that coffin.
More than half, says Blizzard's Sams.
You can cancel the after-work drink now.
Servers back up at 1pm - if you're lucky.
Not next time though, says Morhaime.
Maybe guild league tables, too.
Plus: man who plays 36 accounts alone.
Beta Report Part 2: Achievements, Inscription, interface, haircuts.
Bosses' health reduced by 30 per cent.
Glider bot's MDY given the bum rush.
Global economic crisis solved.
While away flights thanks to PopCap.
Art book, soundtrack, DVD, worm.
Simultaneous in US and Europe.
Lich King features included.
Web ad appears to spill beans.
Move your character for cash.
Fnatic and x6tence take US and EU crowns.
"Great problem to have," says co-founder.
Plan your level-80 Death Knight.
Draw distance, shadows and shaders first.
He just can't help himself, can he?
Paving the way for Lich King.
Death Knights draw closer.
More Diablo III info promised.
Site goes up, fans go mental.
Sales offline until solution found.
WildStorm on the WOW graphic novel.
Exclusive mount, fast levelling, free time.
WOW Achievements are just the beginning.
It's out between October and December.
They're coming back though, says Morhaime.
Bad luck for Euro WOW fans.
Third US fan convention ramps up.
Beta Report Part 1: The Death Knight zone.
WWI/BlizzCon gifts go for hundreds on eBay.
60-70 progression will be faster.
Beta starts, official talent calculator goes up.
Plus: Latin America falls to Blizzard.
Atari founder's son gives up; it's all over.
The industry's top developer knows the merits of the confessional.
Head to official site to enlist.
Dungeons, battleground, twin talent specs?
A class act: playing the Death Knight, and the big changes.
Diablo III, Lich King, StarCraft II.
"Our focus...will remain the same."
Keychain security device for the paranoid.
Funcom's Godager ribs rivals.
I Am Murloc available free today.
Original plan featured ads, not a sub.
Is WWI reveal Lich King or Diablo related?
Plus more patch and trading card news.
Fight for new armour bits.
So suggests Lich King alpha leak.
Burning Crusade end boss downed.
It's under frequent consideration.
But a WOW-beater will need to be great.
War crafters Kaplan, Chilton and Brack on Lich King and what WOW is doing to MMOs.
But Blizzard silent on release date.
Third US fan convention in October.
On an Arctic roll.
But Blizzard was quite firm.
Or: how I learned to stop worrying and love the grind.
WOW fan targets IGE with class action suit.
Paladin Tier 2 armour set, since you asked.
Blizzard wins. Again.
Plus: scientists suggest sun is hot.
In case you hadn't noticed.
But it is the best, says Trion boss.
The art director talks Warcraft and StarCraft. And checkers.
Mini-site now up, new trailer showing.
We're going to need a bigger Internet.
55 quid, 70 euros to attend Paris event.
Two new dungeons in Fury of the Sunwell.
Former EA man says it can be beaten.
Plus new battleground and WOW story plans.
Even then it's risky, says Activision boss.
Blizzard wants level playing field in WOW.
Too much fraud, says UK bank.
Win cash money in Arenas.
Blizzard doing big event in Paris.
Worth roughly USD 6450 in real life.
Hints at new game reveals.
Merger not affecting games.
Mr. Olympia keeps on flexing.
Kill trolls in Zul'Aman.
Blizzard on what to expect from its new expansion.
Warcraft's new Hero class.
For Make Love, Not Warcraft.
Warns against copying WOW.
Rolled into one for you.
All-star panel says so.
Study talks social interaction.
Box set to lure you in.
Except that all-important date.
Time to kick rats and chew bubblegum.
Wrath of the Lich King.
More levels, hero classes.