Sega to drop European publishing

Sega has all but relinquished its role as a publisher of Dreamcast in Europe, handing responsibility for past and future products to French distributor Bigben Interactive. The move has fuelled speculation that Sega will pull out completely from Europe in the near future. The handover includes sales, marketing and distribution of Dreamcast products across Europe, starting with Sonic Adventure 2 on June 23rd. With this deal, Sega retains the rights to publish its own software on other formats, but the industry believes that this will also be abandoned in the near future as well. Empire have already secured the rights to Sega software on the PC, and rumour has it Sony will soon announce that it will do likewise for Sega games on its consoles. Related Feature - Sega Europe appoints new head

Source - CTW