HMV goes digital
Downloading is the new Shops.
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HMV has announced plans to offer games and films via its new digital download service.
You'll only be offered access to music at first - in the form of Windows Media Audio files, since HMV Digital is being set up in co-operation with Microsoft.
But HMV reckons it'll also start offering games and films just as soon as consumer demand becomes strong enough.
A total of £10 million has been earmarked for the venture - and part of that will fund the development of a new piece of 'jukebox' software, being developed by Microsoft.
You'll be able to pick up the software at any of the 200+ HMV stores across the country, or download it from the retailer's website.
HMV Digital will launch on September 5.