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HMV goes digital

Downloading is the new Shops.

HMV has announced plans to offer games and films via its new digital download service.

You'll only be offered access to music at first - in the form of Windows Media Audio files, since HMV Digital is being set up in co-operation with Microsoft.

But HMV reckons it'll also start offering games and films just as soon as consumer demand becomes strong enough.

A total of £10 million has been earmarked for the venture - and part of that will fund the development of a new piece of 'jukebox' software, being developed by Microsoft.

You'll be able to pick up the software at any of the 200+ HMV stores across the country, or download it from the retailer's website.

HMV Digital will launch on September 5.

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Ellie Gibson avatar

Ellie Gibson


Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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