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Mythic drops EA from its name

WAR developer rolls back its brand.

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

EA Mythic boss Mark Jacobs has told that the Warhammer Online developer is dropping the EA from its name, and becoming Mythic Entertainment once more.

That's what the company was called before EA bought it, and the name under which it released its previous MMO, Dark Age of Camelot.

Jacobs explained that the name change didn't indicate any change in the company's relationship with EA, beyond the more open attitude EA has recently taken to the development studios it owns.

"I've always been a believer of separate branding," said Jacobs. "I think that this is a wonderful example of how things at EA are changing. Both John [Riccitiello] and Frank [Gibeau] have spoken multiple times about city states, more freedom, that sort of thing, and I think this is an obvious example." promises more exclusive announcements from Jacobs, all relating to Warhammer Online, later today.

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