If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Halo Infinite head of design Jerry Hook leading new NetEase studio Jar of Sparks

To create "next generation of narrative-driven action games".

Xbox veteran and Halo Infinite head of design Jerry Hook has unveiled his new "AAA" studio Jar of Sparks, a first-party developer for Chinese publisher NetEase that will focus on creating the "next generation of narrative-driven action games".

Hook, who announced his departure from 343 Industries and Microsoft back in May, has a long and notable career in the games industry, having joined the Xbox Live team in 2003. He would later take on an executive producer role at Microsoft after a brief sojourn at Bungie, gaining credits on numerous 343-Industries-developed titles including Halo 4 and Halo 5: Guardians.

Hook's new studio, Jar of Sparks, is based in Seattle and, according to NetEase's press release announcing the formation of the company, already boasts a "team of industry veterans who have worked on some of the biggest franchises in video game history".

Digital Foundry - Halo Infinite Season 2: Are The Tech Issues Finally Fixed?

These include Paul Crocker (previously lead narrative director on the Batman: Arkham trilogy and assistant creative director on Halo Infinite) who joins Jar of Sparks as creative director, plus executive producer Greg Stone, who served as producer on Doom 2016 and Halo Infinite.

Steve Dyck - whose previous animation director and design director credits include the SSX franchise, NBA Street, plus Halo 4, 5, and Infinite - joins the team as executive producer.

Jar of Spark's goal is to "create a new generation of narrative-driven action games" featuring "immersive worlds that will be filled with moments that gamers will want to share with each other". There's no hint as to what the studio is currently working on in today's announcement, but hopefully more will be revealed soon.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Matt Wales avatar

Matt Wales


Matt Wales is a writer and gambolling summer child who won't even pretend to live a busily impressive life of dynamic go-getting for the purposes of this bio. He is the sole and founding member of the Birdo for President of Everything Society.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch