EA will be hosting an enormous public event inside the largest temporary structure ever erected in London's Trafalgar Square on 31st October and 1st November.
Dubbed Be the One, the event is being held as part of the London Games Festival. Any old person will be able to turn up and play forthcoming titles such as The Sims 3, Battleforge, Mirror's Edge and Rock Band 2.
EA's also using the venue for the Red Alert 3 launch premiere on Thursday 30th October. Gemma Atkinson's going to be there, we're told, along with other talent from the game.
That night will see a bunch of gamers in Trafalgar Square take on a bunch of gamers in the Red Square in Moscow as well - a bit like in The Cold War.
There will be plenty of other EA game-based competitions running throughout to get involved with, too.
Of course, you'll probably be exhausted from playing all of the unreleased blockbusters such as Resident Evil 5, Street Fighter IV, Left 4 Dead and Killzone 2 at the Eurogamer Expo a couple of days earlier, on 28th and 29th October. Not that we're suggesting our event will be better or anything. That would be wrong.
Will you support Eurogamer?