As we tick over into July, we're usually about to bring you all the Amazon Prime Day gaming deals for this year. However, arrangements for this year's sales event are very unclear right now as the ongoing coronavirus pandemic continues to cause disruption. At first, it was expected that Prime Day would take place in September, but new information suggests it's going to be pushed back even further to October. That's now getting dangerously close to Black Friday!
In any case, whether it goes ahead as normal, is postponed or is cancelled completely, our job will be to get you ready. Join us, then, as we take a look back at the standout Prime Day gaming deals from last year and speculate just how the two-day event might play out in this hell year that is 2020.
When is Amazon Prime Day 2020?
We currently don't know when Amazon Prime Day 2020 will take place. It usually happens over two days in the middle of July. At first, a Wall Street Journal article suggested that Prime Day would be delayed until September this year. However, a new CNBC report has revealed that Prime Day has been pushed back even further into October.
This update apparently comes from an email sent to third-party sellers, telling them to use the week commencing 5th October as a placeholder date for Prime Day. The email then states that "a definitive date will be announced as we get closer to the event".
Last year, Amazon Prime Day took place on the 15th and 16th of July.
We'll be sure to pass on any information about the Amazon Prime Day date as soon as we hear any new info. You can always give Jelly Deals a follow on Twitter where we'll bring you the date once it's been announced.
What will be the Prime Day gaming deals in 2020?
So many things are up in the air right now that it's hard to lock down any concrete info or expectations for Prime Day 2020. Even more so when we think about the Prime Day gaming deals we might expect to see this year.
There's been a massive shortage of Nintendo Switch stock over the last few months so we would temper those expectations for Prime Day. Nintendo has barely reached the point where they can keep up with current demand, so supplying a frenetic sales event might not be in the realm of possibility right now. If Prime Day is delayed to later in the year, there's a chance we could see something special, but we're not holding out much hope.
Elsewhere, both Sony and Microsoft have seen demand for their current-gen consoles rise as folks looked for more ways to entertain themselves at home. This year's Prime Day comes at an interesting time for them too. It would've been a great opportunity for the pair to shift more current-gen consoles with the PS5 and Xbox Series X on the horizon.
Sadly, anyone looking for a bargain console so they could catch up on any games they've missed over the last few years might struggle. Again, a lot of console stock has been cleared out during the pandemic and supplies have remained low ever since.
We'll be adding all the Prime Day gaming deals right here as soon as they start to arrive. Until then, you can find some of the best offers available right now across various consoles, gaming goods and tech just below. Or check out Amazon's daily deals on PCs and video games.
What Prime Day gaming deals were there last year?
All sorts of gaming goodies were a big part of last year's Amazon Prime Day deals. You could find some great offers across PS4, Xbox One and Nintendo Switch, with various console bundles proving to be especially popular. It was also good news if you call the PC your home for gaming, as we found deals on all sorts of monitors, components, peripherals and more. And then there was the wider world of tech, with TVs, mobile phones, laptops, tablets and Amazon devices all given big reductions.
Here's a general idea of some of the standout Prime Day gaming deals from last year so you have something to compare with in 2020.
Naturally, many were looking for Prime Day to supply them with a sweet Switch deal. What we got was strong, as there was a Nintendo Switch with Just Dance 2019, Mario + Rabbids Kingdom Battle and £30 Nintendo eShop Voucher for £289.99 that led the way. Quite the haul when you consider a Switch would usually cost £279.99 on its own.
As for the PS4 and Xbox One offers? Well, we saw some decent bundles from both Sony and Microsoft. From Sony, there was a new PS Hits bundle that came with Horizon Zero Dawn, Uncharted 4 and The Last of Us Remastered for £219.99. Microsoft, meanwhile, dropped the price of the discless Xbox One All-Digital Edition to £169.99 and regular Xbox One S consoles to £199.99.
For anything in the realm of PC gaming and the wider world of tech, Digital Foundry brought us the best bargains they could find. It was good news for those looking to upgrade their gaming PCs as SSDs, headsets, monitors and gaming peripherals were widely reduced. A 1TB Samsung SSD for under £100? We'd love to see that again, please.
What is Amazon Prime Day?
Amazon Prime Day used to live up to the name when it only ran for a single 24-hour period. As the thirst for the deals has grown, though, it has extended itself into a multi-day extravaganza with savings to be found across a whole range of goods.
For the most part, you'll be able to jump in freely and pick up items while they're on sale. What you'll need to pay close attention too, though, is the blanket of Lightning Deals that will go live throughout the event. These offers usually launch at especially low prices and can sell out within minutes, so you'll need to be ready to snatch them up as soon as the opportunity arises. Don't worry, we'll use this page and the Jelly Deals Twitter to alert you to any upcoming offers. Do give us a follow!
Do I need to be an Amazon Prime member?
Yes, you do! Offers made available during Amazon Prime Day are only able to be purchased exclusively by Prime members.
Not a member? It's not a disaster! If you've never signed up to Amazon Prime before, you can get a one-month Amazon Prime free trial to work around this limitation. All you need to do is head over to the Prime membership page on Amazon UK or Amazon US to register once the deals extravaganza gets underway. Once signed up, you'll be able to access all the Amazon Prime Day deals throughout the event - and can even cancel your membership immediately after Prime Day to avoid being charged.
For those of you who can't do that, Amazon usually puts a deal live that drops the cost of a Prime membership to £59/$79 for a year. That saves you £20/$20 off the usual cost - and is an even bigger saving when compared to the regular £7.99/$10.99 a month price tag.
As an Amazon Prime member, you not only get access to the Prime Day sale, you'll also get free one-day shipping, Prime Video, Prime Music, Prime Reading and Twitch Prime (this is especially good for some free games). You can also set up an Amazon Household to share some of these features with anyone who lives with you.
Will any other retailers run competing Prime Day sales?
Over the last couple of years, we've seen more retailers run their own competing sales alongside Amazon Prime Day. They have, effectively, turned the whole affair into a mini-Black Friday. We would expect them to do the same for this year, perhaps even on a bigger scale. Great.
Bitterness aside, the extra competition can only mean a good thing for the quality of the deals as we won't be looking to just a single retailer. Chances are that Amazon will have a few of their own exclusive offers that some won't be able to beat, but you might be able to find a bargain elsewhere.
Who might get involved then? Well, we've seen in the US that the likes of Best Buy, Target and Walmart have all run their variations on Prime Day in the past. Expect them to come back again this year. We'll be keeping an eye on other big retailers to see what moves they make around Prime Day too, so stick with us for all the latest offers.
Be sure to follow Jelly Deals on Twitter or check back in when the event kicks off to be the first to know about all the best Prime Day gaming deals. Outside of the world of games, Jelly Deals will be bringing you a wider look at all the other Amazon Prime Day 2020 deals across tech, homewares and everything else!