Gameplay's demise continues apace this week, with their bizarrely named Toga Holdings Unit (which includes the entity formerly known as Gameplay Technologies) the latest subsidiary to be sold off at a bargain basement price. In this case the lucky purchaser was an unknown Israeli investment group, which paid the princely sum of $1 - equivalent to 71p or €1.18 at current exchange rates. This is somewhat more than the 1 Krona (7p) paid for their Nordic boxed games division, but rather less than the gargantuan £1 they earned by selling their UK boxed games division to a management buy-out team in May. The sale of all three divisions combined raised less than the value of a single Gameplay share during the company's peak in March 2000.
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