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Techland: Dead Island "probably" the best-selling new IP of 2011

Ships three million units worldwide.

Polish developer Techland reckons Dead Island is the best-selling new IP of 2011.

The co-op zombie kill 'em up is the best-selling Polish-developed game ever, Techland told Polish website giernik.pl.

"In this year there weren't a lot of big, new IP in games," Techland PR Tomasz Gawlikowski said.

"In the Autumn there was Dead Island and Rage. I don't remember any other new franchise, but there were a lot of big sequels. And Dead Island sold very, very well.

"I don't have accurate data but I think that we probably made the best-selling new IP in year 2011. Also Dead Island is the best-selling game in history of Polish game development."

Dead Island, which launched in September for PC, PlayStation 3 and Xbox 360, was the surprise hit of 2011. It went straight in at number one in the UK chart in September, knocking Deus Ex: Human Revolution off top spot.

Its success was fuelled by an eye-catching announcement CGI trailer that showed a reverse-time account of a young girl on a tropical holiday island being torn away from her parents, become a zombie and eventually be flung out of a window.

The trailer went viral - and sparked movie company Lionsgate to option film rights from publisher Deep Silver to make a Dead Island film.

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Wesley Yin-Poole avatar

Wesley Yin-Poole

Deputy Editorial Director

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

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