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Long read: The beauty and drama of video games and their clouds

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Watch the Call of Duty: Modern Warfare 3 London launch online

Activision sets an Example.

The Call of Duty: Modern Warfare 3 London launch event will be streamed online via YouTube. is the dedicated YouTube channel that will stream the event from 7pm tonight as guests arrive on the green carpet. See what they did there?

Your hosts are TV presenter Rick Edwards, Microsoft's Graeme Boyd aka AceyBongos, and YouTube super user DaveyBoyz.

Expect interviews with MW3 developers Sledghammer and Infinity Ward, music from Example, celebrity interviews (the horror), live coverage of the pan-European Modern Warfare 3 multiplayer championships, interviews with UK MP team Infinity, who were runners up in the CODXP global competition, and coverage of midnight shop openings.

You can watch everything unfold on all Xbox Facebook pages, too, as well as

Modern Warfare 3 is expected to break all time video game sales records, outperforming last year's Call of Duty: Black Ops.