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US gamers buy snacks for MW3 double XP

Buy Mountain Dew, Doritos for POWER.

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

You can buy fizzy drinks and crisps to earn double XP in Call of Duty: Modern Warfare 3 - in the US.

A teaser website for a new Gamefuel promotion, called DoubleXPRankUp, has just gone live. It lets you redeem 10 character alphanumeric codes obtained from bottles of Mtn Dew and packets of Doritos for double XP time in the gargantuan shooter.

A chart, below, details the amount of double XP game time you earn for which products.

A 12 pack of Mtn Dew, for example, scores 45 minutes of double XP time. There are "combo bonuses" and "combat cards" to earn, too.

"DEW fans have been clamouring for the return of Mountain Dew Game Fuel, so we wanted to really fire them up with a partnership that gets to the core of what DEW is all about," Mountain Dew VP of marketing Brett O'Brien said in a press release issued last month.

"With this partnership we get to make sure that Mountain Dew fuels both the fans and their Call of Duty gameplay while they play Modern Warfare 3."

"For many of our gamers, Call of Duty and Mountain Dew go hand in hand, and together we wanted to deliver gamers a one-of-a-kind program around the epic Modern Warfare 3 multiplayer," Activision's chief marketing officer Tim Ellis added.

The promotion, which launches on 10th October, is only open to US gamers. It ends at the end of the year. The maximum amount of XP minutes for any Gamer ID during the promotion period is 24 hours.

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