If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ubisoft scraps UbiDays 2009 event

E3, GamesCom, TGS take precedence.

Ubisoft has decided not to hold its UbiDays event this year, and focus its efforts on E3, GamesCom and the Tokyo Game Show, GamesIndustry.biz reports.

For the past two years Ubisoft has shepherded press and retail into flashy Paris venues (it was the Louvre in 2008) to showcase its portfolio of titles, offering hands-on play time and interview opportunities with developers and top-level suits.

"With regards to UbiDays: with the E3 event in the US, the GamesCom in Europe and Tokyo Games Show in Japan, we think that we'll have great outlets to present our creativity and innovation to a worldwide audience and will therefore reconsider our plans," said a spokesperson for Ubisoft.

"There won't be a UbiDays this year."

UbiDays sprung up in part due to the downsizing of E3, with Ubisoft CEO Yves Guillemot stating in 2007 that the company wanted to hold its own show for Europe

"E3 is now only for the US, so we wanted to do something to help everybody see our products. So we decided to do E3 but in France and call it UbiDays," he said at the time.

But with E3 promising to return to the glamour and glitz of old, and the GamesCom in Cologne event promising a much more accessible venue for travelling media, publishers are returning to the convenience of mass-organised events.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Robert Purchese avatar

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch