If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Threes' free version doubled its dev's daily income

"It was a good business decision."

Last year game developer Asher Vollmer released a deceptively addictive tile puzzler called Threes. We, especially Wes, really liked it. Today, Vollmer revealed on Twitter that the free version he released last month doubled his daily income.

Unlike a lot of free-to-play games, Threes' free edition doesn't have any in-app purchases. Instead, its entire revenue comes from ads.

Vollmer even made a nifty graph comparing the revenue from Threes' free version to that of its £2.29 / $2.99 paid brethren. As you can see, the free version ended up being a smidge more lucrative that its pay-to-play counterpart, at least for the month of June.

Forget in-app purchases. Advertising revenue is where it's at.

"It was not a very glamorous game release, but it was a good business decision," he added. "Excited to make bigger games now!"

For more on Threes, check out Wes' thrilling adventure of sliding numbered tiles in transit.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings .

About the Author
Jeffrey Matulef avatar

Jeffrey Matulef


Jeffrey Matulef is the best-dressed man in 1984.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch