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Square Enix sells off western studios and IP - including Tomb Raider and Deus Ex

To Embracer Group for just $300m.

Square Enix has sold off its western studios and over 50 intellectual properties to Embracer Group for just $300m.

The sale, which is set to go through by September this year, means Embracer owns Crystal Dynamics, Eidos Montreal and Square Enix Montreal, as well as IPs including Tomb Raider, Deus Ex, Thief and Legacy of Kain. That amounts to around 1100 employees.

As already announced, a new Tomb Raider is in development at Crystal Dynamics, built on Unreal Engine 5. Thoughts now turn to other games potentially in development at these just-bought studios.

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In its note to press, Embracer said it "sees an opportunity to invest in these franchises" (Tomb Raider and Deus Ex), "as well as the additional acquired IPs such as Legacy of Kain, Thief and other original franchises".

The deal does not include games Square Enix publishes from external studios, such as Life is Strange, Just Cause and Outriders.

The $300m figure for the deal has raised eyebrows in the context of the huge sums video game companies have sold for recently. Sony bought Bungie and its Destiny franchise for $3.6bn. Indeed, Embracer bought Borderlands maker Gearbox for up to $1.3bn.

Senior analyst at Niko Partners, Daniel Ahmad, tweeted to say Square Enix's western studios have "underperformed over numerous titles", with the company's biggest growth coming from Japan-made mobile phone games and MMOs. According to Ahmad, Square Enix had looked to sell the western studios for "a while".

In February, Square Enix said Eidos Montreal's generally well-received Guardians of the Galaxy game had "undershot expectations". While Crystal Dynamics' Marvel's Avengers game continues to receive updates, it's widely considered to have been a commercial disaster.

Square Enix said the sale to Embracer "enables the launch of new businesses by moving forward with investments in fields including blockchain, AI, and the cloud".

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Wesley Yin-Poole avatar

Wesley Yin-Poole

Deputy Editorial Director

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

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