If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Paddy Power taking bets on GTA success

Bet on this sick filth now.

Paddy Power is taking bets on Grand Theft Auto IV's staying power, offering odds of 9/2 the game will sit at the top of the UK charts for ten weeks, GamesIndustry.biz reports.

The bookie is offering odds of 6/4 that Wii Fit, released last week, will knock GTA IV off the number one spot, with Mario Kart for the Wii the next favourite to nudge Rockstar's latest from the top of the charts.

It's not the first time that Paddy Power has attempted to piggyback gaming as a result of increased media interest.

Last year the company offered odds on how low Sony would cut the price of the PlayStation 3 in Europe - a stunt that backfired when SCEE kept the price at GBP 425, leaving all bets null and void.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

GamesIndustry International avatar

GamesIndustry International

Contributor

GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch