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Google invests up to $200m in Zynga

Farmville creator said to be raking it in.

Google has invested between $100 million and $200 million in Zynga, the social gaming company behind titles like Farmville and Mafia Wars.

That's according to Tech Crunch, which also reports Zynga raised half a billion dollars in venture capital over the past year.

Word is a new Google Games service will launch by 2011. It will give users the option to play social games and Google the opportunity to track their habits, apparently.

Not that Zynga needs the money. Tech Crunch's sources reckon the company has made $350 million this year, around 50 per cent of which is operating profit. The estimate for 2011 revenue stands at $1 billion.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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