Buying Bulletstorm isn't the only door to the Gears of War 3 multiplayer beta - a public test runs from 25th April to 15th May.
The press release mentions pre-ordering Gears of War 3 at GAME to gain access. We're checking out whether this is an exclusive offer.
Bulletstorm: Epic Edition owners can start early and play from 18th to 24th April.
Participating in the Gears of War 3 multiplayer beta can unlock content within the full game. Complete one beta match and you'll get a Beta Tester Medal; complete 50 and you'll unlock the Thrashball Cole character, who'll transfer to the full game when you complete 10 games with him; complete 90 matches and receive the Gold-Plated Retro Lancer, which will transfer to the full game after scoring 100 kills.
A Flaming Hammerburst weapon goes to anyone playing a match by Sunday, 24th April; a Flaming Lancer goes to anyone finishing a match during the week of 25th April; a Flaming Sawed-Off Shotgun goes to anyone finishing a match during the week of 2nd May; and a Flaming Gnasher Shotgun goes to anyone finishing a match during the week of 9th May.
Over the course of the Gears of War 3 beta, four maps and three modes will be rolled out. Maps Old Town and Trenches will be included.
What's more, the Gears of War 3 beta will take place on the game's vaunted dedicated servers.
Gears of War 3 can be pre-ordered now in three versions: Standard, Limited (£59.99) and Epic (£99.99).
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