GameStop buys browser gaming hub
The Times They Are a-Changin'.
US videogame shop GameStop has bought browser gaming hub Kongregate.
GameStop said it purchased the portal, which enjoys about 10 million users, to strengthen its digital platform and its "commitment to become the gaming aggregator of choice".
The deal is further evidence of the US giant's effort to expand beyond the bricks and mortar business.
Last week GameStop CEO J. Paul Raines told The Street: "We want to be the destination for gamers, whether they are getting content via online, mobile, console or any other platform.
"We are also migrating our website from a purely e-commerce site to a gaming platform that users can visit to play, learn and purchase games."
"Kongregate advances GameStop's digital strategy by providing a gaming platform for casual, mobile and browser games that can be promoted and played by our existing gamers. We welcome the Kongregate team to the GameStop family," Raines said of the purchase.
Over to you, GAME.