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All GAME stores will soon get a dedicated Steam section

Shelf-Life SKU.

All GAME stores in the UK will soon get a dedicated Steam section, Valve has announced.

These sections will house the Steam Hardware devices set to launch on 10th November. These include the Steam Controller (£39.99), Steam Link (£39.99) and Steam Machines (price varies - here's a round-up). They'll also include Steam prepaid cards.

In the UK, GAME is the exclusive non-digital retailer for the Steam Hardware products. Steam prepaid cards launched in shops three years ago, and Valve said sales of these have increased each year since.

"Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands," said Valve boss Gabe Newell.

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Wesley Yin-Poole avatar

Wesley Yin-Poole

Deputy Editorial Director

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


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