If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

China censors online game ads

Sex, violence and gambling banned.

The Chinese Government is introducing tough new rules restricting the type of content used to advertise online games.

According to Venturebeat, the Ministry of Culture will ban ads which feature sex, violence and gambling. The agency intends to "criticise and educate" anyone engaged with such "vulgar marketing".

The news comes after Zhang Xiayou, a famous model, was hired to promote online title Dahua Xuanyuan, which went on to become a hit. Since then Zhai Ling, known for appearing in internet sex tapes, has been hired to advertise Xi You Ji, while porn star Sola Aoi has been promoting Warrior OL.

The new rule will come into effect from 1st August.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Ellie Gibson avatar

Ellie Gibson

Contributor

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch