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Bach: 70-80% of pubs doing Natal games

MS wants third-parties "making money".

Microsoft's Robbie Bach has revealed that "something like 70 or 80 per cent of the publishers in the world" are making games for Natal.

"Our model is certainly about third-party publishers making money," Bach told the Financial Post (via Joystiq) after dating Natal at CES 2010. "We design our system for third-party publishers.

"[Nintendo makes] most of their money through first-party games that Nintendo produces. That's absolutely their business model. And it's a great business model, it's just different, but it makes it hard for third-party publishers."

Microsoft's first-party developers will make a "few titles" to "show the way", added Bach, who hopes to kick-start the "breath and power of the ecosystem from our partners".

But Nintendo will not be Microsoft's only concern, as Sony's PS3 motion-sensing wand enters the market this spring as well.