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Cereal Gamers

Kellogg's team up with Infogrames

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

Kellogg's cereal boxes will soon feature demo versions of PC CD-Rom games from Infogrames' catalogue of releases. The cross-promotion will cover 13 European territories including France and the UK, and has been "tailored specifically to each country, whilst remaining broadly pan-European," a company spokesperson told us. Each country will get between three and six CD-Rom demos, with games such as Heart of Darkness, Action Man Destruction X, Asterix Mega Madness, SPY Fox and Speed Dog & Wolf proving that this promotion is mostly for the kiddies' benefit. That said, we were a bit surprised to see Alone in the Dark and Desperados amongst their number. Perhaps those will ship with Muesli and bran flakes… Amongst the cereals are popular brands like Frosties, Coco Pops, Rice Krispies and more. Kellogg's aim to make the CD-Rom very visible on the front of the box, so that consumers can "easily collect all six games." "This unique cross promotion is demonstrating without doubt that video games are now a mass market entertainment in their own right and perfectly suits Infogrames' vision and strategy," commented Infogrames' Catherine Simon / V.P. Licensing Out Europe.

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