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Britney - "hit my GameBoy one more time"

THQ signs publishing deal with Britney Spears

THQ have signed a deal with pop princess Britney Spears which gives them the exclusive rights to publish games based on the pop idol on PC, PlayStation 2 and GameBoy Advance through to 2005. The first Britney game will be inflicted on gamers around the world some time next year. "Britney's move into interactive entertainment is a natural extension for the Britney brand", according to co-manager Larry Rudolph. "The growth in the interactive category driven by new gaming technologies means fans can look forward to an ultra-realistic adventure through Britney's world."

The mind boggles. Amusingly THQ vice chairman Jeff Lapin declared that "Britney Spears has become a pop culture icon whose talent and style are coveted across the globe", adding that "we are delighted to be working with Britney Brands". We fear for the future.

Source - Business Wire

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