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Activision to "monetise" COD online

"There is demand from gamers to pay."

Activision exec Tom Tippl has said there are plans to charge Call of Duty fans for online features in future.

"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetise the online gameplay," Tippl said during a business conference (as overheard by IGN). "There's good knowledge exchange happening between the Blizzard folks and our online guys."

"We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that," he continued.

"I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetisation models of some of some of our biggest franchises like Call of Duty."

But isn't Tippl worried COD fans will object to having to cough up more money? Not a bit: "Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet," he said.

"From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that."

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Ellie Gibson avatar

Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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