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2K boss hits out at "crappy" Wii titles

Must think Carnival Games is all right then?

The boss of the company which brought us Carnival Games (GameRankings rating: 58) has claimed the Wii software market is overrun with "crappy titles".

"Where people go wrong in the casual market is that, while the development costs are exploding on the casual side, they're treating the Wii like the old PC market - making cheap, accessible games," Christoph Hartmann told MCV. Hartmann, of course, is head of 2K, the publisher behind titles such as Go, Diego, Go!: Great Dinosaur Rescue (55).

"They think if they make ten titles and two are hits, they will finance the other eight," added Hartmann, presumably not referring to 2K's own Fantastic 4: Rise of the Silver Surfer (43).

"But they forget these eight crappy titles will flood the market and will lead to problems in terms of production - and upset retailers," continued Hartmann, who was probably not talking about Carnival Games: Mini-Golf (47).

Hartmann went on to bemoan the fact it's harder for non-licensed titles to stand out with so much competition. "There’s far too much stuff in the Wii market [now] and it’s hard to shine," he observed. "While the Wii is the strongest growing console, it's a risk not to have well-known brands in your games."

2K's recent releases include Dora the Explorer: Dora Saves the Snow Princess (53), released for DS, PS2 and Wii on 5th December.

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Ellie Gibson


Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.