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Sony set to help Bungie expand franchises into TV and films

A new destiny.

Bungie wants to develop its franchises outside of gaming - and Sony looks set to help.

Earlier this week Sony announced it was buying the Destiny developer for $3.6bn, while Bungie promised its games would remain multiplatform.

Now, in an earnings call Q&A, Sony exec Hiroki Totoki was asked what benefits Bungie would receive from Sony. The answer: multi-dimensional support.

If not exclusivity, what does Sony get from buying Bungie? It's the Eurogamer Newscast!

"[It's] not just for [the] gaming area, but the multi-using of IP and merchandising of IP - like a game title maybe put into movies," said Totoki, transcribed by IGN.

"Bungie want to nurture the IP they have in a multi-dimensional manner, and that's their hope. For that, we believe we can help that - we have [Sony] Pictures and [Sony] Music, and Bungie can leverage our platform so that their IP can flourish and grow big."

This is, of course, in addition to hiring and employee retention. It has emerged Sony will spend $1.2bn over several years in order to keep Bungie staff at the studio.

There's already been much speculation as to how the Destiny brand could grow. Last year Bungie began hiring for a new senior executive to drive Destiny into new categories like TV, films, books, and comics.

It seems that Sony could make that a reality.

For Sony, it's planning to launch ten new live service games, of which Bungie are likely offering a new project.

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Ed Nightingale avatar

Ed Nightingale

News reporter

Ed is Reporter at Eurogamer, with an interest in streaming, people and communities, and giving a voice to marginalised people.


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