The Nintendo 3DS price war ramped up this morning after supermarket Morrisons listed the handheld for an eye-catching £187.
It is the latest price drop in a retailer scramble that can only benefit consumers.
To get it for £187, though, you have to pre-order – and hand over a £10 deposit.
"Nintendo 3DS consoles are available to collect in store from the 25th March," the supermarket said.
"All pre-order consoles must be collected by Thursday the 31st March, after which your order will be cancelled and your deposit refunded. A £10 deposit is required when pre-ordering the Nintendo 3DS."
UK shops are scrambling to get your business in what is expected to be the biggest game console launch ever.
Shop GAME will give you a trade-in price of £190 on the £196.99 Nintendo 3DS if you bring it back within a month of buying it.
If you want to trade for cash, you'll get £180 – effectively meaning the Nintendo 3DS, which goes on sale on 25th March, costs £17 to rent for a month from GAME.
Will a shop dare to go below £187?