Watch PAX East Insider now!

Exclusive interviews, gameplay and more direct from the Boston show floor, with Outside Xbox

Watch on YouTube
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Mariah Carey signs seven-figure deal to promote free-to-play Game of War app


Music industry diva and R&B singer legend Mariah Carey will front a new promotional campaign for free-to-play mobile app Game of War: Fire Age.

Carey will be paid a seven-figure sum to appear in a 30-second commercial, celebrity news site TMZ reports.

The singer replaces US model Kate Upton, the game's current promotional face.

Carey's acting chops don't come cheap, but her services come as small change for freemium developer Machine Zone. Game of War currently rakes in more than $1m a day.

The fact that TMZ is even reporting on the game is something in itself.

As for the game trailer, Carey will shoot the commercial over two days. Terminator Genisys and Thor: The Dark World director Alan Taylor will helm the commercial.

You're not signed in!

Create your ReedPop ID & unlock community features and much, much more!

Create account
About the Author
Tom Phillips avatar

Tom Phillips

Deputy Editor

Tom is Eurogamer's deputy editor. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon.

Comments logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store Merch