MotorStorm developer Evolution Studios has said that it wants to "dominate reaction racing for a long time".
Asked about the future of MotorStorm as part of a feature exploring the game's first year of downloadable add-ons, gameplay producer Jed Ashworth said the question "goes way beyond downloadable content".
"We have the aim of turning our launch-window title into a sustained, massive brand," he said. "We plan to dominate reaction racing for a long time. We'd never aim any lower."
Ashworth declined to comment on plans for MotorStorm 2, but confirmed that the first game's considerable support since launch wasn't getting in the way of development.
"The picture some people have of us all working on [MotorStorm DLC] is somewhat off the mark," he said. "We're a multiple-project developer now."
MotorStorm launched alongside the PlayStation 3 in Europe, and has sold more than 3 million copies worldwide, making it one of the Sony platform's most successful games.
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