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EVE offers returning players big discount

Charm offensive gathers pace.

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

CCP has offered lapsed EVE Online users a money-off incentive to sign back up following a series of controversies over the summer surrounding the game.

As detailed by Massively, the developer has sent out emails to former subscribers asking them to reactivate their accounts for $4.95 for 30 days play time, rather than the standard $14.95 rate.

Although such offers are relatively common for MMOs, the email specifically references the recent tensions between players and developer, with a quote from senior producer Arnar Gylfason reminding recipients that they can expect "immediate refocusing of all the EVE development teams on EVE's core gameplay: spaceships."

The offer comes quick on the heels of CCP boss Hilmar Veigar Pétursson's remarkably candid apology for unpopular plans to monetise the game, and for the implementation of the Incarna expansion.

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