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"Dame Mirren gets £500k for Wii Fit ad"


Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

Nintendo paid Dame Helen Mirren half a million quid to advertise Wii Fit, according to a new report.

Mirren, who has more acting awards than everyone else put together, swelled her bank account by £500,000 after a whopping two days work shooting the telly ads for Wii Fit Plus, according to MSN.

Apparently Nintendo "insisted" on the 65-year-old actress for the campaign "because they believe her glamorous look and svelte figure will attract over-50s to the game".

A friend of the Oscar winner said: "Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children."

In the ad, Mirren says: "You need never get bored as every day you can tailor a new workout."

Money for old rope and all that.

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