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Activision sticking with DJ Hero series

New instalment out this year, says Kotick.

Activision boss Robert Kotick has said the company laughs in the face of poor DJ Hero sales and is planning to release a sequel this year.

"If you're going to make a commitment to doing something original the odds are that you're not going to get it right on the first chance," he told Game Informer (as reported by GamesIndustry.biz).

"I think DJ Hero is a really innovative product. I can't wait for you to see next year's," he added. (Kotick was speaking in an interview conducted last month, so it looks like the game is coming in 2010.)

"That's the thing; we're sticking with it. We'll stick with it and get it right. But it's going to be less games, better games. That's our strategy."

It's not the first we've heard of a new DJ Hero - Activision launched a search for new music to feature in the game last week. There's still no official title or release date, though.

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Ellie Gibson


Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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