As expected, Microsoft has devoted a significant chunk of its E3 conference to new entertainment features coming soon to the Xbox 360.
There's Xbox Music, that lets you discover, download and share tracks on your console. No word on when it launches or what the payment structure will be.
There's new voice-controlled Bing search functionality that lets you look for movies and other visual media by genre. "Xbox: nature documentaries" - that sort of thing.
Then lucky Xbox owners in the US are getting loads of new sport-related gumph - NBA basketball coverage, NHL ice hockey and more extensive ESPN coverage.