Despite a campaign of review-bombing from disgruntled Borderlands 3 fans upset the game will be a timed Epic Games store exclusive, old Borderlands games have enjoyed a huge surge in popularity on Valve's platform.
Fuelled by the announcement of Borderlands 3 and the release of the free The Handsome Collection Ultra HD Texture Pack, Borderlands 2, Borderlands: The Pre-Sequel and Borderlands Game of the Year Edition have all seen a massive uptick in concurrent players.
According to Steam Charts, Borderlands 2 enjoyed a whopping 89.25 per cent gain in average players over the last 30 days, with an impressive peak of 59,333 concurrent players.
Borderlands: The Pre-Sequel enjoyed a 101.46 per cent boost, with a peak of 12,065 concurrent players over the last 30 days.
And Borderlands: Game of the Year Edition saw a 24 per cent boost to 4455 peak concurrent players.
In short, everyone's getting stuck back into Borderlands on Steam ahead of the launch of Borderlands 3 later this year. In fact, Borderlands 2 was the 13th most-played game on Steam at the time of this article's publication, with 27,288 concurrent players. That's more than Rocket League, Monster Hunter World and The Witcher 3.
In truth, Borderlands 2 has remained popular on Steam since it launched in 2012. While the recent 30-day concurrent players peak is the highest Borderlands 2 has seen since August 2014, the game has enjoyed a minimum of a 9000 peak concurrent players since then.
The review-bombing campaign continues, although its effect appears to be negligent. Valve's own counter-measures have kicked in, preventing the recent negative reviews from affecting Borderlands 2's overall user score by default. And, clearly, players are returning to the game en masse.
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