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Rare receives birthday makeover

New logo, "new identity".

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

Ye olde British developer Rare has had a makeover ahead of its 25th anniversary this summer.

The Microsoft-owned studio now sports a logo that embodies a "new identity" for the team. This will be demonstrated soon with a website relaunch.

Rare has gradually slunk away from big-game development since the release of Banjo-Kazooie: Nuts & Bolts in autumn 2008. Instead the studio has focused on Xbox Live Avatars and powering the New Xbox Experience, among other secret projects.

This "new identity" may offer more clues about what games we can expect from Rare in the future.

Rare 2.0?

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