PS3 won't emulate PS2's success
Says EA's Probst.
Electronic Arts' chief executive Larry Probst has predicted that Sony will see a decline in its market share in the current console generation - but he still expects the PS3 to come out on top.
"We expect that there will be a more level playing field this time around than last time," Probst told an investor conference in the United States this week, according to the Reuters news agency.
Probst, who recently announced that he'll be stepping back from the CEO role at EA on April 2nd to allow former chief operating officer John Riccitiello to return to the company as its new chief executive, highlighted the "expensive" price of the PS3 as a key problem facing the console. He pointed out that the audience at Sony's E3 conference gasped when the US$ 600 price point was revealed.