Over 50 stereoscopic 3D-enabled PlayStation 3 games are in the works, Sony's revealed.
3D is being applied to 20 of them in-house at Sony.
"It's a very positive thing to see the great level of interest in 3D from our development studios," SCEE studio director Mick Hocking told Develop.
"Overall we have more than 50 titles currently being converted into 3D, and this number if growing fast.
"Some of them are massive names. That's a really, really good sign that the industry is behind our unique message that 3D is a key element in the future of home consoles."
Among those 50 3D games is stunning-looking shooter Killzone 3, arcade racer MotorStorm: Apocalypse and, of course, Gran Turismo 5.
In July Hocking told Eurogamer that playing games in 3D gives gamers a "competitive edge".
"With something like a racing simulation, this gives us greater accuracy," Hocking said.
"You can judge or brake a distance to a corner that much better than you could before. You can position your car on a track with greater certainty. You can judge relative speed to the other cars or relative speed to the track better than you could before."
Sony is of course putting plenty of eggs in the 3D basket, and hopes it'll convince millions to fork out their hard-earned cash on the 3D tellys and 3D glasses that make the magic happen.
The Japanese company predicts that by 2014 more than 40 per cent of tellies will be sold as 3D ready.
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