If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Watch SOCOM TV ads

And, surprisingly, laugh!

Sony sent us an email this morning proclaiming that their new SOCOM adverts - which you can stream from the interweb here - were their "craziest yet". Given the potential opportunity to discredit this claim, we scampered off in the direction of the website and fired the two adverts up. The terrifying truth, and we're sorry you had to hear this from us, is that, well, they're actually not all that bad. In fact, we laughed. Quite a lot.

We will of course be launching a full public inquiry (none of this select committee/pub quiz nonsense) to try and establish who made them, and whether they were familiar with the three Ps of videogame advertising: patronising, pathetic and puerile. On this evidence, they're talented, knowledgeable and potentially even familiar with the subject matter. How did this happen? Along with a couple of other recent Sony and Microsoft ads, SOCOM threatens to set dangerous new precedents by making people who watch TV game adverts remember what they were actually about.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

Tom Bramwell avatar

Tom Bramwell

Contributor

Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch