If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Xbox 2 could take 30% market share - EB President

Cautiously optimistic comments from industry chiefs on Microsoft's next-gen console

Industry bosses speaking at the Piper Jaffrey conference in New York have sounded notes of cautious optimism about Microsoft's next-generation plans, with EB president Jeff Griffiths saying that the system could win 30 per cent market share.

"Yes, they could get a 30 per cent share, " Griffiths told the conference, speaking about the Xbox 2 console which is widely expected to launch by late 2005. "I think if they got less than that they'd be disappointed. If they come out earlier than Sony, if they have the breadth of exclusive titles like Sony had for PS2, I think they'd definitely have potential for market share leadership."

While it's obviously positive that key industry executives such as Griffiths believe that the Xbox 2 could share leadership in the next generation, his statement has a number of important caveats - particularly in terms of Microsoft's ability to deliver on exclusive titles as Sony has.

"I think Microsoft is being more aggressive," agreed THQ CEO Brian Farrell, but like Griffiths, he too qualified his optimism heavily. "Can they gain share?" he asked, "Yes. Do they have to have a solid value proposition? Yes. Do they have to have aggressive marketing? Yes."

The aggressive marketing, at least, is almost guaranteed - reports within the industry suggest that Microsoft has earmarked a marketing spend for Xbox 2 which is twice as large as the massive above the line campaign for the original console.

Xbox 2 is expected to launch well ahead of its competitors from Sony and Nintendo, with the new console potentially arriving at US retail by the middle of 2005 - having slipped past Microsoft's original highly aggressive target of Christmas 2004.

Although many in the industry expect the Redmond-based software giant to grow its market share of the games industry significantly in the next generation, some industry bosses have expressed concern at the prospect of having to support both Xbox 2 - a next generation platform with a small installed base - and PlayStation 2, a current generation system with a massive installed base - for a number of years, as cross-development between the two platforms will be extremely difficult, if not impossible.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

GamesIndustry International avatar

GamesIndustry International

Contributor

GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch